Kajabi Website for a Neurodivergent Business Coach

Client: Gwendolyn Jones

Business Name: So Not Typical

Website: www.sonottypical.com

Industry: Coaching for Neurodivergent Professionals

Gwendolyn Jones is a passionate business coach who empowers neurodivergent individuals — entrepreneurs, leaders, and organizations — to thrive authentically. Her mission is to redefine what “typical” success looks like by building inclusive, strengths-based coaching experiences.

PROJECT GOALS

When Gwendolyn approached me, she wanted a digital home that felt safe, empowering, and reflective of her unique audience. She had a clear mission but needed help translating that into a cohesive brand identity and a professional Kajabi website that would connect deeply with neurodivergent visitors while supporting her coaching, supervision, and consulting services.

Her goals included:

• Developing a brand identity that authentically represents her personality and values.
• Customizing a Kajabi template to suit her content, flow, and audience needs.
• Uploading copy, visuals, and resources for a smooth user experience.
• Automating the entire customer journey
• Creating a site that balances warmth, professionalism, and accessibility.
  
  

THE PROCESS

Our collaboration began with a deep dive into Gwendolyn’s brand story, voice, and vision. Together, we explored her target audience’s needs — clarity, calm, and belonging — and translated that into a visual and digital identity.

Key milestones included:

Brand Identity Design: I crafted a new color palette, typography suite, and logo that communicate calm confidence, inclusion, and trust.

Kajabi Website Customization: I selected and customized a Kajabi template to align perfectly with Gwendolyn’s content structure and aesthetic goals.

Content Integration: I uploaded and formatted all of Gwendolyn’s copy and imagery, ensuring consistent tone and visual flow throughout.

Analytics: We have connected Google analytics with the website to track the website performance

THE OUTCOME

The new So Not Typical website now beautifully embodies Gwendolyn’s mission — empowering neurodivergent professionals to thrive in business and life. It presents her services with clarity, confidence, and empathy.

Visitors now experience:

• A visually cohesive brand that feels calm and inclusive.
• Improved navigation for clear user journeys across coaching, supervision, and consulting offers.
• A Kajabi site optimized for engagement, ready to support her growing client base.
• The transformation not only elevated Gwendolyn’s online presence but also equipped her with a powerful digital platform to expand her impact globally.
  
  

CLIENT TESTIMONIAL

“Shaloo is patient, kind, and the consummate professional. I came to her with an idea that she helped me shape into a vision and then a final product in Kajabi, which I am so proud of. Thank you, Shaloo, for helping www.sonottypical.com come to life! My neurodivergent coachees, supervisees, and organisational clients will forever benefit from your expertise.”

— Gwendolyn Jones, Founder of So Not Typical

FINAL THOUGHTS

This project is a wonderful example of how thoughtful design, inclusive strategy, and Kajabi expertise can come together to create a digital space that empowers both the business owner and their audience. If you’re ready to elevate your Kajabi website and build a brand that truly reflects your mission, let’s collaborate to bring your vision to life — just like Gwendolyn’s.

Below are the screenshot of the website: